Boutique Owner 

Irene Jameson is the owner-operator of East Coast Bridals. Irene has been a seamstress for more than thirty years taking on projects from dresses all the way to window treatments and interior accessories.

Building on her background of fashion design and alterations, her dream of having a dress shop has come true. With her extensive background, Irene understands the importance of starting off with the right dress for size as well as shape. This helps to reduce the overall volume of alterations required.

Over the years, Irene has learned to truly understand a woman’s body. That being said, she can offer styles to fit which will accentuate the positives while playing down any problem areas. All with the idea that you will be happy with what you buy when you look in the mirror.

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Victoria joined Irene at East Coast Bridals in April of 2021 and hit the ground running. An Atlanta native, Victoria moved to the Jupiter area in November 2020. Victoria has worked in the bridal industry over the last six years as a stylist and social media manager. 

Growing up Victoria had a huge love for fashion. She began working in Atlanta at a small boutique in 2015 and absolutely fell in love with helping brides find the most important garment of their lives. Over the years she has learned everything their is to know about gowns, fabrics, designers, and just everything there is to know about weddings. She honestly can't get enough of it! 

Victoria takes great pride in offering a pressure free experience when helping her brides search for their dream gown. She maintaines a professional yet relaxed approach during her brides visits and recieves so much joy when she can help each bride make their wedding dreams come true!